<TITLE>09. Par 35-38</TITLE>L-35 And as I drove along down this road, I noticed a great big beautiful signboard. And usually, you know, they have a lot of things plastered on these signboards. But I never noticed such things on this certain signboard.
Usually they have pictures of--of half dressed women or something another, advertising a certain brand of cigarettes, or--or whiskey, or beer, or something, on the great shining signboards.
But to my surprise, at my first glance, it attracted my attention, because it wasn't all smutted up with something another. The smut wasn't on it. And I gazed back to see it was a beautiful board. And setting in a correct place, just where when you turned this corner, you can't keep from seeing the sign. And to my surprise, it had one word wrote across it, "Hungry?"
Just "Hungry?," that's all there was. Then I noticed a little bitty, letters down at the bottom of the board said, "Three miles ahead. Hungry? Three miles ahead."

L-36 Well, I begin to study about that. The people wasn't so much... Usually if they got a restaurant ahead, they--they're trying to outsell the other fellow. The picture of big sizzling steaks and so forth. And when you go in, you usually don't find anything, like they advertise, but just a--an advertisement.
But this seemed to have a different approach. And we know that the day that we're living today, it pays to advertise. And we find out that these people who are making such big progress in business, are--are great men of advertisement.
They--they put it on television. They smear it on boards, everywhere they can to advertise their products. "Smoke this one, not a cough in a carload." and "The thinking man's filter and some other man's tip," or something like that. I thought...?... is in a...?... lively longer with their beers." All the stuff like that, it's advertisement. And they write off a lot of their income tax just for advertisement. And it certainly pays off.

L-37 So, if it pays off for that, I begin to think, then why won't Christianity pay off if it's advertised? Well, I thought, "Then what--what is advertisement?" You've got to have something that is a little different from what the rest of them's got, or if it's just so common, like the things of the world, it'll never attract the attention of the people.
Now, if a man would've been looking for an automobile, he would've went on past that sign. But if he'd been hungry, he'd have been looking for that sign. So I believe that the Christian is God's billboard. I believe that each one of us is God's billboard. And we don't have to do so much of carrying on about as we do, just simply live such a life that'll make the people hungry to be like you.

L-38 Now, I noticed on this billboard, this certain one, it didn't claim any--nothing but just ask a question, if you're hungry. And you cannot sell anybody anything to eat, unless they are hungry. The first thing that advertisement does, the individual passing by has to see it.
Now, the only way that the world will ever see Christ is when He--they see It in you and me. That's the only way they'll ever see Christ. Their--their conscience are numb to the sunset, to the call of the birds, to the leaves, and--and the grass, and the flowers, and the music, and the message, and so forth, that we enjoy after we have found Christ. But until we get to a place that we display Christ... Now, remember that.
Each one of you, from tonight on, remember you are God's billboards. And you're--you're God's advertising agent. Now, the world will look at you to see what Christ is. So we don't want to smear a big lot of stuff on there that testify about things that we really are not. Let's first be that. And then when we be that, then the world will see Christ in you and me.


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